As a product that Baidu is currently building with great efforts, I believe that the advantages of Xiongzhao in optimizing the company's website are clear to everyone without the editor's explanation. As a webmaster, how should we operate Xiongzhao to achieve a win-win situation for website traffic and ranking? So, how to operate Xiongzhao to maximize profits?

1. Beautifully decorated

Spend more time and energy on the page decoration of Xiongzhao account, and try to make it as beautiful as possible. When decorating, you need to decorate it according to the company's style, so that users will feel more professional and have a better experience after clicking to enter.

This is very worthy of reference by all operators. When decorating, in addition to taking into account the style of the company's official website, you also need to pay attention to combining it with the content selection of your own account and then designing it, so that users will have a good impression when they see us after entering Bear Claw.

2. The column construction is more complete

Xiongzhao can provide menu bar functions for the majority of Xiongzhao operations. If you have used the WeChat public platform before, you will be familiar with this, because the difference between the two is not very big, they are very similar.

We can use these menu bar functions to solve user problems and at the same time realize the link relationship with our own website. The classification of columns should be divided according to the specific circumstances of the enterprise. The role of a complete menu column is very obvious. It can not only improve the user experience, but also bring a large number of highly targeted target groups to the corporate website. Therefore, the construction of the menu is very important.

3. Excellent functions

Nowadays, many companies have launched bear paw account operations, including our competitors. Therefore, we need to make some adjustments in functions, which need to be different from other websites to bring search and fan stickiness to the account.

What needs to be paid attention to in function development is that it can bring great convenience to users, so that it can form a better interactive relationship with users. After users are satisfied with it, they may recommend it to their friends, thereby attracting more fans to Xiongzhao account.

4. High-quality articles

After the framework of Bear Paw is built, the most important part is the content. It can be said that the content part is very critical and needs to be updated at a certain frequency. At the same time, it is also necessary to pay attention to whether the content is of high quality and can provide users with valuable information. Paired with highly relevant pictures, it is very helpful to improve the index.

After completing the above operation steps of Xiongzhaohao, we can give our own website more display opportunities and attract more fans to stay.